Author Blogs

The worst part of being an indie author is that you are required to do all of your own marketing and promotion. You always wonder if you are missing something, some way of connecting to your audience. There’s lots of advice out there about having your own blog, so this week, I did some research of what other authors talk about in their blogs.

I was lucky enough to find a list of ‘well-crafted’ author blogs compiled by a well-known site for authors. So I checked out the first dozen or so.

The first thing I noticed was that all of the blogs I was connected to were over a decade old, even though these blogs got points for being ‘frequently updated’. In one or two cases, newer posts were easy to find; but in most of them, I was stuck with the post I landed on, looking for similarities, differences, anything that might tell me what made a successful author’s blog.

Two or three of them were down-right political in nature. I have my political views, of course, but I don’t like cramming my views down other people’s throats, nor do I like having other people’s views crammed down mine. I didn’t spend much time on those sites.

One blog page consisted of boxes with a headline in each box. The headlines did not make much sense to me, perhaps because I wasn’t familiar with that author’s work, and that’s what they pertained to.

One blog page was a guest blog by a friend of the author, who waxed poetic about how much better his life was, now that he had adopted just one of the attitudes suggested is the author’s non-fiction self-help book. Well, that was an interesting possibility... if I wrote non-fiction self-help books.

Several of them talked about their current Work In Progress, which was pretty much what I expected. But even now, I’m not sure how that can be done effectively, given a blog that gets a new post every week, which is the absolute minimum suggested by all the advice given to authors that I’ve seen.

Now, I don’t write 8 hours a day. I am an editor and publisher (and person) as well as an author, and so I spend 8 hours (and more) at my computer, I do not spend 8 hours a days working on my own stories. Not even 8 hours writing, re-writing and editing my own stories. But let’s look at some math:

Suppose an author writes 8,000 words a day ( that’s 1,000 words per hour, and boy, is that fast!) 5 days a week produces 40,000 words. To the best of my knowledge, a typical romance is about 80,000 words, so that’s 2 weeks of work, just for a rough draft. One romance writer complained that she had finished her rough draft, only to have her editor tell her it had problems, problems so bad that she (the author) was going to have to step back and rethink the entire story. And yet, that author still managed to include in her blog post an excerpt from that story.

I’m left wondering, does she include an excerpt with every blog post? Even if all she did was tell her audience about whatever she had written that week, she is basically telling them the story before it ever gets published.

And that’s during the rough draft stage. What does she do during the rewrites? More excerpts? Explanations of what she’s changed?

I don’t really understand, so I guess I’ll have to continue studying blogs by other authors, preferably more than one post by the same author. Do any of you know of an author whose blog you feel would be a good example for me to study?

In the meantime, I’ll return to writing about the science I’ve self-studied.