Bring the Green!

Have you read the ‘Green New Deal resolution that’s been introduced in both houses of Congress? Nope, me neither. First, I wouldn’t have any idea where to find it. Second, if I did find it, I fear it would be written in ‘Congress-ese’, which I expect is nigh on impossible for laypeople to understand.

But I was fairly certain it did NOT say we had to get rid of cows, as one news anchor claimed.

So, when I ran across an article that attempted to explain exactly what was included in this resolution (not a bill, a resolution), I took the time to read that.

It makes great sense to me. I agree with it completely. Basically, it states that since climate change is not only real but already effecting the population of the US, costing us time, money and even heath dangers, that it is the responsibility of the administration to do everything it can to assist and encourage changes to infrastructure, social norms, and a whole host of other things to help all of us deal with those climate changes. Nowhere in it does it even mention cows.

What kind of assistance could the government provide? Where do I begin?

We started looking at installing solar panels on our roof decades ago. But at that time, they weren’t very effective and lasted about 10 years, so by the time they ‘paid for themselves’, you needed to replace them. Plus, we were in the midwest, where there were NO companies who offered solar panels or knew how to install them. We got solar panels installed on our roof within a year of moving to Florida. But we still had to take out a loan to do it, and we may never get any of the cost ‘returned’ to us by the government, because we don’t have enough income.

Here’s the first few ideas I have on how the government could ‘encourage’ this change to our infrastructure (moving our electricity needs to solar panels and/or windmills): Make arrangements for homeowners to get loans for solar panels (windmills) at a really low interest rate. Encourage (or require) power companies to start replacing their fossil-fuel-powered power plants with solar panels/windmills and batteries. Why not encourage businesses to install solar panels/windmills on their roofs? Or the side of their building? There have been some wonderful innovations in solar panels; I understand one guy even figured out how to embed solar ‘panels’ in roads, so... why aren’t we taking advantage of these things?

We’d like to get an electric car, but they aren’t any good if you plan to drive more than an hour or 2. And it’s not like you can pull into any gas station and ‘fill up’ when your battery gets low. When I first started looking at electric cars, it seemed you could drive for 4 hours, then you had to stop and ‘recharge’ for about 8 hours. Assuming you could find a place to do that. About 3 years ago, I heard that ‘high-speed recharging’ only took 45 minutes, but while the Kansas City area had nearly a dozen ‘stations’ where you could recharge, it only had 1 place where you could recharge quickly. Some of the theme parks in Florida offer recharging stations in their parking lots, but I don’t know if you pay extra to get one of those, or how long it takes there.

Why aren’t gas stations hedging their bets by installing recharging stations? Investment in solar panels/windmills, a couple large batteries and the recharging equipment could make road trips so much easier for those trying to help save the world. Motels could offer to recharge your car while you catch some zzs. Rest areas could also offer a recharge while your kids and pets are running off their pent-up energy and the family has a snack.

How many people would be buying an electric car if they knew they could get it charged up while they were out and about, rather than ONLY in their garage? Parking meters could become charging stations, so that you could fill up while you shop. Why not put solar panels and (tiny) windmills on a car, to help it go another mile or 2 down the road before you have to recharge?

There are lots of ways to help ‘encourage and assist’ efforts to save the world, and by extension, ourselves. We just need to stop thinking things like, “That isn’t how it’s done.”

Monopoly Money

Once upon a time, there was a young man who wanted to sell books. He created a website and negotiated deals with the big publishers to put their books in his warehouse. It took him a few years, but he built up his business to the point where he was the first place people thought of going when they wanted a book.

Meanwhile, more than one national chain of book stores went out of business.

At some point, this young man realized changes had occurred in the book market. People also bought electronic books. The big publishers were resisting going electronic, considering it a fad, but lots of small publishing companies had sprung up. Some authors were their own publishers. These small companies and individuals not only embraced e-publishing, they were also able to create paper books by using POD printing.

The young man thought, “People are spending money on e-books and POD books. If individual authors can set these things up, then I can, too.” So he became not only a book seller, but a not-so-small publisher of e-books and POD books. His company grew even bigger.

The big publishers finally, reluctantly produced e-books, but they charged virtually the same amount for the ebook version as they did for the paper version, despite the much lower cost of production. When the young man saw that, he demanded that they lower their e-book prices. Or else! Some did, but one did not, and he punished them terribly, by not selling pre-orders for them, and by letting their orders languish for weeks before they were sent out to the customers.

Some authors and small presses thought, “I’m all for lower prices on e-books, but this guy is throwing his weight around.”

One day, the young man thought; Since he had the capabilities to POD print, a warehouse, and people to mail books to customers, it only made sense that he do all the POD printing. He ‘negotiated’ with the various POD companies, making arrangements for them to ship their printing jobs to him (and pay him) to print.

Upon hearing of this, some who had been ready to use his POD/e-book services thought, “Whoa! Now he’s trying to put POD companies out of business? He wants exclusive rights to sell your e-book for at least 3 months? This guy is not only a bully, he wants a monopoly!”

In a round-about way, I’m trying to explain the reason why I (and MoonPhaze Publishing) will not be working with Amazon. Even though not being listed on their site is likely to make it harder to sell our own books, we cannot condone their practices.

Since we don’t know which POD publishers are still independent, or how long they can hold out, we’ll have to have a number of books printed and store those we haven’t yet sold. And we need to get a move on, because we have a book due out in January.

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Open Letter to Internet Advertisers

I can understand why businesses would take advantage of the opportunity to expand their customer base to those on the internet. I even understand that doing so means there are ads trying to gain the attention of every internet user. But the increase and insistent proliferation of those ads - interfering in every aspect of my use of the internet - is really beginning to P**S me off!

Example 1 - Every time I try to sign in to check my email, I am instead rerouted to a request to take a survey. This despite my browser being set to prevent pop-ups. That is like stepping onto my porch to retrieve my snail mail, and being accosted by someone demanding I take their survey instead. Or trying to call a friend for a chat, and finding myself talking to an automated survey that only responds to answers to its questions.

Example 2 - Whenever I play an on-line game, I have to wait through an ad. It wasn't so bad when one viewing would get me to the game, but recently, I've had to wait through that ad for EACH level of the game. Really? That's like reading a book and having to wade through an ad between the chapters.

Example 3 - Every website I visit anymore has more ads than content. And if my cursor wanders over one of those ads, that ad enlarges to cover most of the screen. And far too often, the means to close that ad is hard to find, or possibly non-existent. That would be like driving along a highway and being unable to see any scenery because the billboards are lined up to completely block the view.

Well, I grew up with television ads interrupting my shows every few minutes. I guess I need to learn to tune out these new types of ads, too. I already don't watch the ads for the games, I close the surveys without taking them, just like I close the ads that get accidentally enlarged. But all of these reactions take time away from my life. That's why I get so mad.

You advertisers need to find a way to get the business' messages across without wasting the time of the people you want to be customers. How you do that is your problem. Ours is to find what we actually want to get to on the internet.