Sunday, August 11, 2013

Open Letter to Internet Advertisers

I can understand why businesses would take advantage of the opportunity to expand their customer base to those on the internet. I even understand that doing so means there are ads trying to gain the attention of every internet user. But the increase and insistent proliferation of those ads - interfering in every aspect of my use of the internet - is really beginning to P**S me off!

Example 1 - Every time I try to sign in to check my email, I am instead rerouted to a request to take a survey. This despite my browser being set to prevent pop-ups. That is like stepping onto my porch to retrieve my snail mail, and being accosted by someone demanding I take their survey instead. Or trying to call a friend for a chat, and finding myself talking to an automated survey that only responds to answers to its questions.

Example 2 - Whenever I play an on-line game, I have to wait through an ad. It wasn't so bad when one viewing would get me to the game, but recently, I've had to wait through that ad for EACH level of the game. Really? That's like reading a book and having to wade through an ad between the chapters.

Example 3 - Every website I visit anymore has more ads than content. And if my cursor wanders over one of those ads, that ad enlarges to cover most of the screen. And far too often, the means to close that ad is hard to find, or possibly non-existent. That would be like driving along a highway and being unable to see any scenery because the billboards are lined up to completely block the view.

Well, I grew up with television ads interrupting my shows every few minutes. I guess I need to learn to tune out these new types of ads, too. I already don't watch the ads for the games, I close the surveys without taking them, just like I close the ads that get accidentally enlarged. But all of these reactions take time away from my life. That's why I get so mad.

You advertisers need to find a way to get the business' messages across without wasting the time of the people you want to be customers. How you do that is your problem. Ours is to find what we actually want to get to on the internet.

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