Help Wanted

Oh, the hassles of being a writer in this day and age! A couple years ago, I faced my growing frustration with submitting my work, only to get a “No, thank you” response. Everybody tells writers not to take it personally, but after a few years, you start wondering what is wrong with your writing. And the truth is, there might not be anything wrong with it, it’s possible you just aren’t hitting that market with that story at the right time.

A lot of authors - even established authors - were going into self-publishing, so... why not? Could it be any worse? A friend said she would help.

But then the novel we were going to start with (Cali) was accepted by a different small press. Great news! But it left us looking for a different novel to publish. I had a couple in the clean-up stage, but most were in the rough draft or 2nd draft stage. So we took on my husband’s sf novel (The Stone Builders) as our first publication. [Side note; since he agreed to this several months ago, he has finished a 2nd novel and started a 3rd. Apparently, he just needed some encouragement.]

I am no longer ‘just’ an author and free-lance editor, I am a publisher. I learned how to prepare manuscripts and format them, and I knew artists to hire for book covers. Editing can be time-consuming, but I was prepared for that. The big problem is the marketing involved!

We were trying to learn marketing even before we made this decision, because most marketing is left to the author anyway. But to be effective, we need to post on Facebook, Twitter, Goodreads, Pinterest, and any other appropriate social media outlets. Unfortunately, trying to do all of this has left me with no time to write, and my friend is more technology-challenged than I am. Plus, it’s driving us crazy, trying to come up things to say and learn how post in various websites. Therefore,

Help Wanted: Social media handler. Someone to help decide what to post, when and where to post it, and do the posting. Knowledge and/or willingness to learn is more important than experience.

Help Wanted: Freelance Editor/proofreader. Knowledge of American English grammar, spelling, vocabulary and punctuation a necessity. I do not want to be the final editor of my own work.

The pay for either position is crummy, since we are just getting started. Both positions are ‘as needed’. If interested in either, contact Tommee@MoonPhazePublishing.com

I think we’ve tapped the talents of family members as far as we can. If you (or someone you know) wants to break into one of these fields, this just might be the opportunity!

What Takes so Long?

What takes so long from an editor accepting a manuscript for publication and the book appearing in book stores? The process can take months or even years with a ‘Big Boy’ publisher.

Yet, there are exceptions: Books about some political scandal can appear days after the scandal comes to light; Biographies of a celebrity can be bought within a week of their death. So it can be done faster. Why isn’t it?

Small press and self-publishing don’t take that much time. How do they do it?

Editing. Every manuscript needs an editor. It may be the rare exception that only needs one comma added and one numeral (like 9) spelled out (into nine), but no publisher knows that until an edit is done. With the Big Boys, sometimes the editor who decides which manuscript to purchase is also expected to edit those manuscripts. Obviously, an established author’s manuscript will be edited before those by new authors. Small presses don’t publish as many books, and often use free lance editors, who fit their assignment into their schedule in order to meet their deadline. In my case, I ask for a month (and occasionally wish I had two).

Cover Art. This is, apparently, the next step for the Big Boys, because nothing else can happen without the pretty picture for the front. Of course this takes time, from concept through several renditions until it is ‘just right’. And then, it’s sent to somebody else to put the type (title, author, etc.) on it, and that may take several attempts before it is deemed ‘acceptable’. Remember, the Big Boys have many of these being done at the same time. Small presses, again, may work with free lance artists, who may even put the type on. Or they might use a stock photo, which takes even less time.

Reviews. I never paid attention to these myself, so I was surprised at how much emphasis is placed on getting them. In the past, reviewers expected to receive a printed book, complete with cover art, that they could read. This would be months before the book was officially published. Some still want it done this way, but others accept e-files of the book. Some small presses don’t get reviews early enough to quote them on the back of the book, so that cuts some time off the process.

Sales Materials. This seems to be a long, drawn-out ordeal for the Big Boys. Each book must get added to their catalog, the sales teams must be trained in how to best pitch it to the book stores... Many small presses don’t pitch to book stores, because the book stores won’t carry them. Therefore, their efforts for one book are simply added to the marketing of all the others they have available. Add it to their catalog and website, mention it in the newsletter and their social media comments. They might create fliers to send to gatherings of likely readers.

A typical Big Boy book stays on the shelf about 6 weeks. A small press may never ‘discontinue’ a book.

Is being published by a Big Boy worth wasting all that time? What do you think?

What Does That Mean?

I’ve been doing research on marketing and promotion. The only thing I know about marketing and promotion is that I don’t know anything. So I picked up a book on how to do internet marketing by a so-called expert.

Have you ever read a book that became so ridiculous, you wanted to throw it against the wall? Yeah, I know, but what did the wall ever do to you?

I was almost making sense out of what the author was saying, it was kind of starting to gel:

* Think of my website as a billboard, rather than a tome. Okay, that means keep the copy short and to the point; use the KISS (Keep It Simple, Stupid) Principal. Ok.

* Get on several social media sites and participate, long before you mention your book is for sale. Yeah, just what every introvert author wants to do; get on several social sites every date and relate to people. Have you seen my newest t-shirt? Probably not. I got it after I came home to hibernate hide write for the winter. All it says is, “You’ve read my t-shirt. That’s enough social interaction for one day.” Still, I do belong to 3 social sites, and I participate fairly regularly. So, okay.

* The next step is to have a blog. Hey, I’m ahead of the game; I’ve had a blog for... 4 years? But the book says I should use the blog to talk about what I’ve written, to show my blog readers that I’m an expert in my field, and to tease them into finding out more by buying my book.

Expert? I write fiction! I’ve made up characters, setting, circumstances... If I am not an expert on the culture, the biology, the geology, the religion, and everything else, then there isn’t an expert. Period.

And wouldn’t that get boring awfully fast? Can you imagine reading my blog every week to get one more tidbit of information about my Atlans, Mac and Bugalu, my vampire/werewolf team, or my paranormal debunker who has a ghost for a partner? I mean, I have touched on my writing from time to time in this blog, but week after week after week? Puhlease! I suspect you readers would be looking for fresher subjects within a month.

I also am of the opinion that the book’s blurb is supposed to whet your appetite to read the book. That’s why it’s there. That’s why I (frequently) labor over the blurb far more intensely than I did over the entire book, trying to get the essence boiled down to grab your attention. If it does, then you’ll read the book.

Anyway, if the book doesn’t make sense without me spelling everything out to potential readers, then I didn’t write it well enough.

So, I’ll be sticking to my type of blog, I think. But I do need to find a new source of science-type news articles. The source I had been using seems to have gone totally technology, which is fine, but not what I’m interested in. Maybe an occasional random subject, like this one. And also occasionally, something about what I’m writing, because some days, my characters just WILL NOT shut up!

Okay, where’s that book? Maybe I can skip the part about blogs and see what it says on other methods of marketing.

[WARNING Unless I forget, sometime between now and the end of the year, I will have a blog about my Successes in 2014. But only one.]