I’ve been doing research on
marketing and promotion. The only thing I know about marketing
and promotion is that I don’t know anything. So I picked up a book on how to do
internet marketing by a so-called expert.
Have you ever read a book that became so ridiculous, you wanted to throw it against the wall? Yeah, I know, but what did the wall ever do to you?
I was almost making sense out of what the author was saying, it was kind of starting to gel:
* Think of my website as a billboard, rather than a tome. Okay, that means keep the copy short and to the point; use the KISS (Keep It Simple, Stupid) Principal. Ok.
* Get on several social media sites and participate, long before you mention your book is for sale. Yeah, just what every introvert author wants to do; get on several social sites every date and relate to people. Have you seen my newest t-shirt? Probably not. I got it after I came home to
write for the winter. All it says is, “You’ve read my t-shirt. That’s enough
social interaction for one day.” Still, I do belong to 3 social sites, and I participate
fairly regularly. So, okay.
* The next step is to have a blog. Hey, I’m ahead of the game; I’ve had a blog for... 4 years? But the book says I should use the blog to talk about what I’ve written, to show my blog readers that I’m an expert in my field, and to tease them into finding out more by buying my book.
Expert? I write fiction! I’ve made up characters, setting, circumstances... If I am not an expert on the culture, the biology, the geology, the religion, and everything else, then there isn’t an expert. Period.
And wouldn’t that get boring awfully fast? Can you imagine reading my blog every week to get one more tidbit of information about my Atlans, Mac and Bugalu, my vampire/werewolf team, or my paranormal debunker who has a ghost for a partner? I mean, I have touched on my writing from time to time in this blog, but week after week after week? Puhlease! I suspect you readers would be looking for fresher subjects within a month.
I also am of the opinion that the book’s blurb is supposed to whet your appetite to read the book. That’s why it’s there. That’s why I (frequently) labor over the blurb far more intensely than I did over the entire book, trying to get the essence boiled down to grab your attention. If it does, then you’ll read the book.
Anyway, if the book doesn’t make sense without me spelling everything out to potential readers, then I didn’t write it well enough.
So, I’ll be sticking to my type of blog, I think. But I do need to find a new source of science-type news articles. The source I had been using seems to have gone totally technology, which is fine, but not what I’m interested in. Maybe an occasional random subject, like this one. And also occasionally, something about what I’m writing, because some days, my characters just WILL NOT shut up!
Okay, where’s that book? Maybe I can skip the part about blogs and see what it says on other methods of marketing.
[WARNING Unless I forget, sometime between now and the end of the year, I will have a blog about my Successes in 2014. But only one.]