I read a lot of e-newsletters.
Some give me tips on how to write better, some give me clues about markets I
might submit to, and some try to tell me how to market my work, once it gets
published. Most of them I can read fairly quickly. But one of them I read this
week... !
I don't remember
which newsletter I was reading, possibly one on marketing, because the article
seemed to be on what type of website to make announcements, timing and the type
of announcement. After almost every website type/announcement type that it
listed, the author expanded by saying you should edit, edit, edit everything
before you sent it off into the world. The reasoning was that if you make an
impression on potential readers with poor grammar, spelling and punctuation,
they aren't likely to look up your book and buy a copy.
I have to agree with
that sentiment.
A lot of people never
learned these things in school well enough to know how to follow the rules, and
therefore, they don't think it's really important. Texting, when it required
hitting the same button a number of times to get one letter, further eroded
people's ability to spell, it seems. But as long as the idea gets across,
anything goes these days, right?
No, I can't agree
with that sentiment.
I have re-worked and
proofread and edited enough to be pretty familiar with most of the rules of the
English language. It doesn't bother me to get a text on my phone with 'u' for
'you' and 'ur' for 'your'. I consider that a kind of slang.
But when I'm reading
something that purports to be informative and professional, I expect it to be
well edited. This particular article in this newsletter was NOT. Here it was,
expounding on the idea that everything you put out there should be edited, and
the author did not appear to know the difference between [its] and [it's], or
where commas belong, or how to spell.
Now I'm left in a
dilemma. Do I believe this author was knowledgeable in the field and take the
advice offered? Or write the article off as a waste of time because the author
couldn't be bothered to take his/her own advice?