Author Blogs

The worst part of being an indie author is that you are required to do all of your own marketing and promotion. You always wonder if you are missing something, some way of connecting to your audience. There’s lots of advice out there about having your own blog, so this week, I did some research of what other authors talk about in their blogs.

I was lucky enough to find a list of ‘well-crafted’ author blogs compiled by a well-known site for authors. So I checked out the first dozen or so.

The first thing I noticed was that all of the blogs I was connected to were over a decade old, even though these blogs got points for being ‘frequently updated’. In one or two cases, newer posts were easy to find; but in most of them, I was stuck with the post I landed on, looking for similarities, differences, anything that might tell me what made a successful author’s blog.

Two or three of them were down-right political in nature. I have my political views, of course, but I don’t like cramming my views down other people’s throats, nor do I like having other people’s views crammed down mine. I didn’t spend much time on those sites.

One blog page consisted of boxes with a headline in each box. The headlines did not make much sense to me, perhaps because I wasn’t familiar with that author’s work, and that’s what they pertained to.

One blog page was a guest blog by a friend of the author, who waxed poetic about how much better his life was, now that he had adopted just one of the attitudes suggested is the author’s non-fiction self-help book. Well, that was an interesting possibility... if I wrote non-fiction self-help books.

Several of them talked about their current Work In Progress, which was pretty much what I expected. But even now, I’m not sure how that can be done effectively, given a blog that gets a new post every week, which is the absolute minimum suggested by all the advice given to authors that I’ve seen.

Now, I don’t write 8 hours a day. I am an editor and publisher (and person) as well as an author, and so I spend 8 hours (and more) at my computer, I do not spend 8 hours a days working on my own stories. Not even 8 hours writing, re-writing and editing my own stories. But let’s look at some math:

Suppose an author writes 8,000 words a day ( that’s 1,000 words per hour, and boy, is that fast!) 5 days a week produces 40,000 words. To the best of my knowledge, a typical romance is about 80,000 words, so that’s 2 weeks of work, just for a rough draft. One romance writer complained that she had finished her rough draft, only to have her editor tell her it had problems, problems so bad that she (the author) was going to have to step back and rethink the entire story. And yet, that author still managed to include in her blog post an excerpt from that story.

I’m left wondering, does she include an excerpt with every blog post? Even if all she did was tell her audience about whatever she had written that week, she is basically telling them the story before it ever gets published.

And that’s during the rough draft stage. What does she do during the rewrites? More excerpts? Explanations of what she’s changed?

I don’t really understand, so I guess I’ll have to continue studying blogs by other authors, preferably more than one post by the same author. Do any of you know of an author whose blog you feel would be a good example for me to study?

In the meantime, I’ll return to writing about the science I’ve self-studied.

How Many Hats?

Long, long ago - they tell me - all an author needed to do was write. And maybe go on a speaking tour from time to time.

Now, an author wears many hats. How many hats can one person balance on their head before their neck snaps?

First, there's the Writing Hat. You have to get that rough draft done, or your writing career will go nowhere.

At some point, you will probably need the Research Hat, even if you write fiction. If your story involves some military, how is it organized? What ranks does it have? If it's science fiction involving humans, you might research militaries throughout history, and extrapolate from what you've learned. If you're writing a fantasy about dwarves, you might study the tales about dwarves, and try to figure out how they might organize an army. (Hint: A dwarf army is not likely to have cavalry. At least, not a cavalry on something as big as a horse.)

Next comes the Self-Critiquing Hat. You go through your rough draft and make it better by smoothing out rough spots and inconsistencies, adding description and explanation where it's needed, making sure you've said what you intended to say. Actually, you wear this hat more than you wear the Writing Hat.

Next comes the Listening Hat. You ask for feedback on what you've written, and you listen to what they say. Maybe your hero's eyes changed color mid-book, or you use the same phrase over and over, or 3 out of 4 readers didn't understand the first half of chapter eleven.

Back to the Self-Critiquing Hat as you go through your manuscript, considering the feedback, whether or not to change anything, and if so, what's the best way to do that?

Many authors are opting to self publish, these days. Once they've gotten their manuscript as good as they think they can get it, they probably hire an editor, maybe a copy editor, possibly a proofreader, and some will even hire someone to format the manuscript into e-book and print templates.

Or maybe they don't. In which case, those are all hats they should make sure fit their head; the Editor Hat, the Copy Editor Hat, the Proofreader Hat, and the Formatting Hat.

If they are making print copies, they must wear a Deciding Hat (What company will I hire to print this? Where do I get cover art, and who can do the cover layout?), the Receipts Payable Hat (How did the final printing bill get 30% higher than the quote they gave me?), and the Signing Hat (I only ordered *** copies, so why are there so many big, heavy boxes on my doorstep?).

Think they're done? Oh, no, not yet. This part is for all authors, even those with a publishing company, whatever that company's size. Very few authors don't have to wear the following hats:

The Marketing Hat (How do I let people know about my book?) often leads to The Social Media Hat (How many times can I announce something about my book on fb, twitter, linkedin, goodreads...?), the Webmaster Hat (How do I get this shopping cart to work?), the Personal Appearance Organizing Hat (Did that bookstore ever respond about the reading I wanted to do?), the Merchant Hat (Step right up! Get your brand new red hot sf book by that upcoming new author, me!), which, of course, leads to the dreaded Bookkeeper Hat (I gave away 5 books. There's no money involved, so how do I put those in the bookkeeping records?).

I will be wearing the Merchant Hat this weekend. I have rented a table in the Dealer's Room at a Dr Who convention in Wichita KS. Tomorrow, I will be madly trying to wear both the Publicity Hat and the Organizing Hat as I try to design some way to 'decorate' that table and decide how many copies of each book to take with me. A full box of John's book, because, you know, I still have 6 full boxes to sell, 15 of my first book, 12 of the anthology I'm in (plus 6 of the companion volume for that anthology), and 12 of my latest book. Wait, will all those fit in the car with John's suitcase, my suitcase, the costume suitcase and my full make-up case?

Too many hats!

Open Letter to Internet Advertisers

I can understand why businesses would take advantage of the opportunity to expand their customer base to those on the internet. I even understand that doing so means there are ads trying to gain the attention of every internet user. But the increase and insistent proliferation of those ads - interfering in every aspect of my use of the internet - is really beginning to P**S me off!

Example 1 - Every time I try to sign in to check my email, I am instead rerouted to a request to take a survey. This despite my browser being set to prevent pop-ups. That is like stepping onto my porch to retrieve my snail mail, and being accosted by someone demanding I take their survey instead. Or trying to call a friend for a chat, and finding myself talking to an automated survey that only responds to answers to its questions.

Example 2 - Whenever I play an on-line game, I have to wait through an ad. It wasn't so bad when one viewing would get me to the game, but recently, I've had to wait through that ad for EACH level of the game. Really? That's like reading a book and having to wade through an ad between the chapters.

Example 3 - Every website I visit anymore has more ads than content. And if my cursor wanders over one of those ads, that ad enlarges to cover most of the screen. And far too often, the means to close that ad is hard to find, or possibly non-existent. That would be like driving along a highway and being unable to see any scenery because the billboards are lined up to completely block the view.

Well, I grew up with television ads interrupting my shows every few minutes. I guess I need to learn to tune out these new types of ads, too. I already don't watch the ads for the games, I close the surveys without taking them, just like I close the ads that get accidentally enlarged. But all of these reactions take time away from my life. That's why I get so mad.

You advertisers need to find a way to get the business' messages across without wasting the time of the people you want to be customers. How you do that is your problem. Ours is to find what we actually want to get to on the internet.