Sunday, July 1, 2012

Doing What We Can

Okay, we finally got the MoonPhaze Publishing website up. If you want to look it over, it’s at\MoonPhazePub\MoonPhaze. It was put up Friday night, and I’ve already had to make some corrections. I’ve also received suggestions on how to make it look more modern. Who would have thought our taste could be (at least) 15 years out of date? Of course, there are plenty of people our age out there who don’t even use a computer, let alone try to create a website.

So, why did we create a website? Because a website has become pretty much a necessary adjunct for just about any business. Because rather than spending hundreds or thousands of dollars creating, printing and mailing sales letters, we can send people to our website, where they can get all the information we have to give to them. And when we have more information, we can update the website and not have to create new letters, print and mail them. Any new contacts we make and aim at our website will get the new information about us.

Seriously, I’ve been talking to lots of other genre authors about marketing efforts, and they all said an author needs a website. I didn’t have a lot of money to create my own website. A corollary to that thought is that a publisher also needs a website, especially if that publisher offers e-books. How could a publisher be up-to-date enough to offer e-books, but not even have their own website? Unfortunately, MoonPhaze is operating on a somewhat-less-than-shoestring budget, and didn’t have money to spend on a website either. So we decided to go together and found a free website host.

Yeah, I was surprised they existed, too. Of course, they WANT you to upgrade, so your choices in putting together your free website are ... stilted. But I think we can make it work for a while.

On the other hand, we’re hoping it won’t be long before we can afford that update.

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