Thursday, September 28, 2023

Report on Necronomicon 2023

We got home from Necronomicon about 7 PM on Sunday. We left everything in the car to be unloaded in the morning, because we were tired. (We aren’t spring chickens any more!) But I’m counting the convention a success!

We left about 8:15 AM on Friday to pick up Mark, who was going with us. His house is about an hour from our home, and the convention hotel was a little more than an hour from his house. Being old and intimidated by our smart phones, we tend to print the route we need to take by using mapquest or google maps on our desk computers. It worked well for this trip except at the end, where the instructions said things like, turn right and go 387 feet, make a u-turn and go 219 feet, turn right and go 121 feet. How are we supposed to measure feet when we’re in a car? Anyway, I told my hubby to make a u-turn at the first intersection, only to realize that intersection led to the parking lot of the hotel we wanted! By the time I realized that, he had made the u-turn and was at the lights where we had originally turned right. Eventually, we turned around and got to the hotel.

It was a little after 11 AM, and my table was supposed to be set up by noon, so we decided to get a luggage cart to take my 5 boxes of books to my table. But we actually unloaded everything onto the luggage cart and I went inside to see if we could check in for our hotel room. Yes, we could! So John and Mark took the boxes to my table, where John started unpacking the books; Mark took the luggage to our hotel room; and I got us all registered for the con. Then I went back to the table, handed out badges and program books, and finished setting up the table. Now I could settle in for the rest of the day, talking to the other authors in the Author Alley and trying to be friendly to potential customers that walked by.

John and Mark sometimes sat with me at the table, studying the schedule, reading the program book and talking about whatever was on their mind. At times one or both would wander away to check out a panel or activity, the art show, the dealer’s room. I made a fast walk around the dealer’s room, but never got to the art show. I tried to talk to the other authors, but on Friday, the tables to the left of me and directly across from me were empty. And after a couple of hours, the table across from me and to the left was suddenly empty too. There had been an author there, with his book, but now he was gone, and nobody saw him pack up and go.

The con had an activity called ‘Cthulu Crafts’ all 3 days of the con, which John went to see what it involved, looking for something that Klingons might be able to use. He talked to the host and mentioned that Klingons had an activity they did called ‘Paint and Take’. Later on Saturday, the young man in charge of scheduling stopped John in the hall and asked if might be interested in doing a ‘Paint and Take’ at the next con. So John and Mark started talking about finding other Klingons to come with them next year and what they might be able to do besides a Paint & Take. I wonder what customers would say if I manned my table as a Klingon for a day at next year’s con.

John and I had 2 panels to do. The first was on Saturday at 11:15 AM, and it was on ‘What Inspired Me to Write’. I had come up with 7 questions to help keep the conversation going. With 6 panelists, we filled up the hour and didn’t get too repetitive, so I was feeling pretty good. We also had an author there who was one of the con’s Guests of Honor, and he sometimes put in his 2 cents worth, which was also an ego boost for me.

Our 2nd panel was Sunday at 11 AM, and this one was about “How I Write.” Again, 4 other authors joined us, and only 1 was a repeat from the day before. I had 9 questions to ask, and the answers were diverse, pointing out that there is no one ‘correct’ way to right, er, I mean write.

Two people approached me during the convention. One was an editor who was looking for free-lance work. It is very hard to edit your own books, so I may be looking her up. The other woman was a free lance graphic artist. I may soon have work for her, too.

At 8 PM on Saturday, there was a panel on self-publishing that I wanted to go to, so John and I took down the table about 6:30 so I could get supper, since I hadn’t gotten any lunch. The restaurant was quick at getting our food to us, and I had some time to spare before the panel, so I went up to the con suite, and had some chips, a glass of cola, and some pop corn before I went to the panel.

Now, self-publishing is a big subject to cover in 1 hour. And when the hour was over, Brenda (only 1 panelist showed up) decided to take us to Salon G, which was supposed to be empty for the next hour. But when we got there, another group had been given the room to use, so a few of us die-hards who wanted to know more gathered around an empty table in Author Alley and talked for another 1 ½ hours. By then I was the only one left listening. Brenda gave me her personal email address, in case I had more questions, and promised to introduce me to Kevin on Sunday, who could give me more information on email lists.

Sure enough, as soon as I got my table set up on Sunday, Brenda was there with 2 men to talk to me; Kevin about email lists, and Robert of Westerfield Studios. So I had a talk with Kevin about email lists and bookfunnel. And then I had a nice talk with Robert about multi-media and how he could help me get the word out about our books. He mentioned some things that I knew existed but didn’t have a clue how to do.

And everybody told me to start getting our books made into audible books!

I considered it a very productive convention for me, having made those contacts and had those conversations.

And the cherry on top of the whole convention was that I sold 4 books! That’s the biggest sales I’ve had at any convention. My sales actually covered the cost of the table for once!

Two of the books were John’s ‘The Stone Builders’, which you can download for free at https://www.smashwords.com/books/view/565000. In it, Humans and Wassarans have co-colonized a planet, and now they discovered it was colonized once before by a race who built everything out of stone. But the Stone Builders had abandoned their colony in a hurry. Why? And was the threat still here?

The third book was John’s ‘The Waste Gun’, where a scientist has found a way to get rid of radioactive waste permanently. But an eco-terrorist sees it as poisoning the Earth and is determined to stop him. This one isn’t available as an e-book right now, as I flubbed up the formatting of the manuscript before I got it published as an e-book, but I’ll let you know when it is published.

The final book was an anthology of short stories about vampires called ‘These Vampires Don’t Sparkle’. This one wasn’t published by me, but I have a story in it, on page 155. I don’t know if it was ever published as an e-book, but the hard copy was put out 9 years ago by Sky Warrior Book Publishing. There is a 2nd volume called ‘These Vampires Still Don’t Sparkle’. I just checked with Amazon, which said volume 1 was out of print, and they only have 1 used paperback of volume 2 for sale. So my chances of getting any more of either one of them are pretty slim.

I look forward to going back to Necronomicon in 2024.

Thursday, September 21, 2023

A Personal Appearance

I’m getting excited! For the first time in a lo-o-ng time, MoonPhaze is sending both of its authors to make an appearance together. That’s me and my husband, John Lars Shoberg. Both of us. At the same event. Namely, Necronomicon in Tampa FL.

We were supposed to go together to Gainesville in January, to sell our books at a bookfair that’s held there annually. Unfortunately, John’s health at that time was pretty poor, and I went without him. It wasn’t the same at all. He’s the one who can talk to just about anyone, on a large variety of subjects, so I usually rely on him to help break the ice with potential customers. I tried to engage people in conversation, but I’m just not as good at it as he is. I was completely drained by the end of the day.

This time, his health still isn’t very good, but he’s going with me. It will be up to me to sell the books, while he will wander around, attending panels and making new friends. We are on 2 panels together: “How I Do My Job (Writing)” and “What Inspired Me to Do This Job (Writing)”. They were the suggestions I made when the person doing the panel scheduling told me he had been informed that it was not acceptable to have authors who are not The Guest of Honor do readings. That’s so different from Mid-West cons. So that’s what I came up with off the top of my head. And the scheduler said, “Great! Let’s do them both!”

If you come to Necronomicon this weekend (Sept 22-24, 2023), look for the MoonPhaze table. I will be manning that. And watch for John among the other attendees. We’d both love to talk to you. Feel free to browse through our books, and I won’t be averse to sell you some. Or if you prefer e-books, I have a bunch of coupons I’d like to hand out this weekend. You can get the ebooks for 50% off or for free, and not have to carry books around with you all weekend. And we don’t charge for autographs, if you want one of those!

Yes, I’m getting excited. Which is different than being nervous. Nervous is me at a table, trying to sell books or at least talk to people about books. You’d think I’d get used to it and not get so nervous anymore. Here’s hoping the nervousness isn’t as bad this time.

Thursday, September 7, 2023

One Important Step in Marketing

Most of you know that I publish books that my husband and I write. It means I wear a lot of different hats. The most difficult job, out of all the jobs that I do, is to try to convince potential readers to give our books a chance. Quite frankly, I don’t know what I’m doing, in that respect. I’ve taken classes, I’ve read books, I’ve gone to seminars, and I still don’t really know what I’m doing. It’s very frustrating.

One thing I did a few years ago was to set up website for my company. And last year, I set up a second website, just to deal with the e-versions of our books. That 2nd website worked well enough to get me the beginnings of an email list, but even when I ran some ridiculously priced sales, I never sold any ebooks from that site. I finally figured out why; I had never set up the ‘accept payment’ part of the website.

It had a well-known e-commerce software package ready to be used, but I had never activated it. This spring, I spent the better part of a month trying to jump through the hoops to get that software activated. And that was with plenty of help from the support team of my hosting company. Trying to follow the instructions was as bad as trying to read a legal document. I was so confused!

But I got it done. At least, they tell me I have.

But it made me think… Had I ever set up the ‘accept payment’ part of my first website? I did not know. I knew I should look into that, and the sooner, the better. But a broken arm got in my way, and I couldn’t really do much on the computer. When the arm got better, life in general intruded… okay, I procrastinated, because I was afraid it would have the same well-known e-commerce software package attached to it, and I didn’t know if the support team for that hosting company would be as helpful. I very much cringed at the thought of going through that same confusing set-up process.

But, I’m happy to reveal, I took a deep breath earlier this week, and I tackled my original website. I did not find that dreaded e-commerce software when I looked at my website’s dashboard. I contacted the support team to find out how I do it. The chat bots didn’t understand my question, but I finally got a real person, who explained how to set it up and even gave me the website for doing so. Sounded simple, but was it really? I am here to report that it was as easy as setting up a Paypal account, and I got it done within half an hour. Hooray for me!

Now, how do I get people to buy something? That seems to be my perpetual question.

By the way, the original website is www.MoonPhaze.com, and the website for ebooks is www.MoonPhazeBooks.com. One needs a drastic overhaul, and the other needs a firm tweaking. Those will keep me busy for the next several months.